The president of the Bizkaia Buru Batzar, Andoni Ortuzar, said that "this new television may be modest and humble, but it is born with the support of all present and future technological resources. It has been born ready to grow. The advantage of this new medium is that it is born with a very well-defined and well-known objective audience. This is something which will help us with the start-up of the project and definition of its content".

In the opinion of the nationalist leader, "this new communication medium is born with the ambition to grow and thus incorporate both new informative and entertainment content, and will open a window to participation and interactivity. The most relevant content is information. The medium will enable us to present the great headlines of daily current affairs. Secondly, BAT also includes a social, political and cultural calendar, born with the goal of offering a service very much aimed at the objective audience, which as I have said is well known to us. We also have a third block devoted to content of great social interest such as the weather and cuisine. And we have added a fourth, known as "quiz", which is formulated as a pastime for users. We imagine that thanks to this section, a lot of bets are going to be made among us"